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Services

Service categories

There are many categories that Medbilden's services can be applied to. Listed below are some examples, along with general definitions:

Anatomical & Instructional Illustrations

Images created for textbook or posters that are intended for educational use. They are based off extensive research of anatomy in order to provide an accurate and comprehensive illustration. Typically, the scope of anatomical terms is tailored to the specific subject being taught. This means that omission or addition of content based on relevancy is important to creating the final figure.

Conceptual / Editorial Illustrations

Images made in order to showcase an idea. This includes abstract ideas or creating a dynamic presentation of a less than exciting subject. These illustrations are typically used as journal or book covers, at the beginning of textbook chapters, or as figures within the body of an article in order to communicate the concept better.

Device Illustration

Images made to showcase a device or prosthetic. These may be used for advertising or marketing. They can be made as a photorealistic representation or as a schematic. They can be presented in action or as an ‘exploded’ view to show construction.

Surgical Illustration

Images created in the operating room. These are used to document a procedure. They are particularly useful in showing the exact steps of a technique, reduced down to the specifics, so that it can be taught most clearly. It is also possible to show phantom (see-through) views that bridge the gap between the surgeons mental image of what his hands are doing, and what is as possible to see in the OR. The audience for these illustrations can range from surgeons to residents.

Medical Legal

Images made to assist in the courtroom. Made in correspondence with lawyers in order to create exacting illustrations that can help educate the jury. This can include illustration of a complex medical concept, or explaining an MRI or CT scan that may not be able to communicate to a lay population

Digital Sculpture

Creation of a 3d digital structure, whether anatomical, figurative, cellular or device, can allow for multiple views for future use, along with multiple output options. The final product can be 2d print, animation, or 3d print.

Animation

Created to explain a complex concept that requires multiple views, or show an idea in a dynamic way. Animations are very popular for getting the attention of viewers and for explaining a lot of information in a short period of time. Animations involve storyboarding, creating/recording narration, and video editing. Therefore, the budget for animation is larger than a static image.

Storyboarding

Development of a project involves many steps, but the largest portion of time can often be the beginning research and planning phase. Persuasive and clear storyboarding is fundamental in this process. Known for being a key step in animations, this sketch and scripting process is also useful for interactive program development or for formulating ideas for still image educational or advertising campaigns.

Anatomical & Instructional Illustrations— Images created for textbook or posters that are intended for educational use. They are based off extensive research of anatomy in order to provide an accurate and comprehensive illustration. Typically, the scope of anatomical terms is tailored to the specific subject being taught. This means that omission or addition of content based on relevancy is important to creating the final figure.

Conceptual / Editorial Illustrations— Images made in order to showcase an idea. This includes abstract ideas or creating a dynamic presentation of a less than exciting subject. These illustrations are typically used as journal or book covers, at the beginning of textbook chapters, or as figures within the body of an article in order to communicate the concept better.

Device Illustration— Images made to showcase a device or prosthetic. These may be used for advertising or marketing. They can be made as a photorealistic representation or as a schematic. They can be presented in action or as an ‘exploded’ view to show construction.

Surgical Illustration— Images created in the operating room. These are used to document a procedure. They are particularly useful in showing the exact steps of a technique, reduced down to the specifics, so that it can be taught most clearly. It is also possible to show phantom (see-through) views that bridge the gap between the surgeons mental image of what his hands are doing, and what is as possible to see in the OR. The audience for these illustrations can range from surgeons to residents.

Medical Legal—Images made to assist in the courtroom. Made in correspondence with lawyers in order to create exacting illustrations that can help educate the jury. This can include illustration of a complex medical concept, or explaining an MRI or CT scan that may not be able to communicate to a lay population.

Digital Sculpture— Creation of a 3d digital structure, whether anatomical, figurative, cellular or device, can allow for multiple views for future use, along with multiple output options. The final product can be 2d print, animation, or 3d print.

Animation— Created to explain a complex concept that requires multiple views, or show an idea in a dynamic way. Animations are very popular for getting the attention of viewers and for explaining a lot of information in a short period of time. Animations involve storyboarding, creating/recording narration, and video editing. Therefore, the budget for animation is larger than a static image.

Storyboarding— Development of a project involves many steps, but the largest portion of time can often be the beginning research and planning phase. Persuasive and clear storyboarding is fundamental in this process. Known for being a key step in animations, this sketch and scripting process is also useful for interactive program development or for formulating ideas for still image educational or advertising campaigns.